Opening Breakfast: Hybrid Marketing?

8:00am – 9:00am — EMU Student Center Ballroom

We’re more than 25 years into the “digital revolution,” and digital now accounts for the majority of Marketing Spend. So, what is Hybrid Marketing?


Panel: Next Generation Guerrilla Marketing

9:10am – 10:10am — EMU Student Center, Room 310

A modern take on how to market your start-up or business when resources and options are constrained.


Panel: Managing Hybrid Marketing Teams

10:20am – 11:20am — EMU Student Center, Room 310

How to make the modern marketing team work when some members are remote and some in-person.


Networking Session: Digital Summer Clinic Mixer

11:30am – 12:00pm — EMU Student Center, Room 300

Networking event for all attendees. Meet and chat with summer clinic interns and mentors about their experience in the Digital Summer Clinic internship. What are lessons learned and potential future developments?

Closing Lunch: Hybrid Marketing

12:00pm – 2:00pm — EMU Student Center Ballroom

The closing message on what we’ve learned about marketing in an age of mixed media.