Agenda

8:00–9:00: Breakfast Keynote —  How Knowing Your Customer Can Drive Revenue (Click to view slides)

Derek shares insights from developing a marketing strategy that took BrightDrop, GM’s new commercial EV and last-mile delivery company, from start-up to over $1 billion in revenue in two years. In his current role at AcquireUp, Derek is applying these skills to developing a sales generation platform for financial services.

• Derek Janis, CMO, AcquireUp

9:10–10:20, Panel 1 — How Performance Marketers Get to Know Their Customers

The role of performance marketers is to help customers along their journey. Learn how professionals from Pinterest, Google, Ford, and CareerNow Brands get to know their customers and guide their journeys to successful conclusions.    

• Moderator: Jorel McCree, Lead Client Partner, Pinterest
• Kayla Villegas, Senior Account Executive, Google Large Client Services  
• Liz Ledlie, Senior Marketing Leader, Ford
• Taylor Nash, Manager Marketing Automation, Career Now Brands

10:20–10:50, Networking Break Sponsored by the Digital Summer Clinic

• Co-Host: Kim Barker, EMU College of Business
• Co-Host: Nick Woods, Senior Account Manager, Google
• Co-Host: Sufian Qrunfleh, EMU College of Business
• Co-Host: Natalie Fang, Game Director, Nochi Studios

10:50–12:00, Panel 2 — Connecting with Sports Fans through Storytelling
The most effective way to engage fans is through storytelling. Learn how area major league sports teams craft stories in the moment and across seasons to better connect with their fan base.

• Moderator: Bilal Saeed, Co-founder CLR Academy | Co-owner AFC Ann Arbor
• Emma Nye, Director of Social Media, Detroit Tigers
• Mal Smith, Senior Producer, Detroit Pistons
• Andrew Kristoff, Director Digital Media, Detroit Red Wings

12:00–2:00, Lunch Panel — What We’ve Learned Today    

We’re joined by a panel of the day’s contributors to discuss things we’ve learned, questions we’ve been able to resolve, and things we have yet to figure out. 

• Host: Bud Gibson, Director, EMU Center for Digital Enrichment
• Jorel McCree, Lead Client Partner, Pinterest
• Nick Woods, Senior Account Manager, Google
• Taylor Nash, Manager Marketing Automation, Career Now Brands