Opening Breakfast: Hybrid Marketing?

8:00am – 9:00am — EMU Student Center Ballroom

We’re more than 25 years into the “digital revolution,” and digital now accounts for the majority of Marketing Spend. So, what is Hybrid Marketing?


Panel: Next Generation Guerrilla Marketing

9:10am – 10:10am — EMU Student Center, Room 310

A modern take on how to market your start-up or business when resources and options are constrained.


Panel: Managing Hybrid Marketing Teams

10:20am – 11:20am — EMU Student Center, Room 310

How to make the modern marketing team work when some members are remote and some in-person.


Poster Session: Digital Summer Clinic Showcase

11:30am – 12:00pm — EMU Student Center, Room 310

What our 48 Digital Summer Clinic interns accomplished this past summer. Meet and chat with interns about what they have accomplished and what they might accomplish with your organization.

Closing Lunch: Hybrid Marketing

12:00pm – 2:00pm — EMU Student Center Ballroom

The closing message on what we’ve learned about marketing in an age of mixed media.