Agenda
Opening Breakfast: Hybrid Marketing?
8:00am – 9:00am — EMU Student Center Ballroom
We’re more than 25 years into the “digital revolution,” and digital now accounts for the majority of Marketing Spend. So, what is Hybrid Marketing?
- Moderator: Bud Gibson, EMU Center for Digital Engagement
- Jorel McCree, Pinterest
- Ian Sherk, Career Now Brands
Panel: Next Generation Guerrilla Marketing
9:10am – 10:10am — EMU Student Center, Room 310
A modern take on how to market your start-up or business when resources and options are constrained.
- Moderator: Kristine Nash-Wong, Ann Arbor SPARK
- Natalie Fang, Nochi Studios
- Dawn Verbrigghe, Jottful
- David Morin, Care Technology
- Carrie Bell Motsinger, Common Citizen
Panel: Managing Hybrid Marketing Teams
10:20am – 11:20am — EMU Student Center, Room 310
How to make the modern marketing team work when some members are remote and some in-person.
- Moderator: Dr. Sufian Qrunfleh, EMU Marketing Department
- Jill Bayless, Pinterest
- Kim Barker, EMU Management Department
- Sydney Pope, Black Girls CODE
- Nick Woods, Google
Networking Session: Digital Summer Clinic Mixer
11:30am – 12:00pm — EMU Student Center, Room 300
Networking event for all attendees. Meet and chat with summer clinic interns and mentors about their experience in the Digital Summer Clinic internship. What are lessons learned and potential future developments?
Closing Lunch: Hybrid Marketing
12:00pm – 2:00pm — EMU Student Center Ballroom
The closing message on what we’ve learned about marketing in an age of mixed media.
- Moderator: Bud Gibson, EMU Center for Digital Engagement
- Eric Wortman, Google
- Jenn Hayman, Ann Arbor SPARK